Evaluation in Public Diplomacy

In This Chapter

• Public diplomacy evaluation begins with identifying the objectives it is designed to achieve to lay the foundation for foreign policy goals.

• Output evaluation is the relatively easier first step to measure how actual products, activities, and messages are created as a result of public diplomacy projects.

• Outcome evaluation helps measure whether public diplomacy activities contributed to producing the expected outcomes.

• Changed perceptions and stronger relationships are connected to behavioural outcomes.

• Logic models help connect public diplomacy projects’ input, output, outcome, and impact.

BibTeX citation

@incollection{sevin_evaluation_2021,
    location = {Singapore},
    title = {Evaluation in Public Diplomacy},
    url = {https://asef.org/publications/communicating-with-purpose-and-value/}
    pages = {61--68},
    booktitle = {Communicating with Purpose and Value: {ASEF} Public Diplomacy Handbook},
    publisher = {Asia-Europe Foundation ({ASEF})},
    author = {Sevin, Efe and Ayhan, Kadir Jun},
    editor = {Spry, Damien},
    date = {2021},
    note = {Type: Book Section},
}